Tuesday, 7 February 2012

Colour Scheme.

The third question I asked in my questionnaire was about the kind of colour schemes that my target audience would be attracted to. The two most popular combinations were black, baby blue, white and black, yellow, white.  

Monday, 6 February 2012

How much would you pay for a magazine?

The second question in my questionnaire asked my target audiencehow much they would be willing to pay for a music magazine. I chose this question in order to come up with a reasonable price for my magazine and fit it to my target audience. 

Some people said that they would pay less than £1 and most people said that they would be willing to pay £1 - £1.90 or £2.50 - £3.50. and the target audience I chose are young people aged 16-19 who are interested in R&B music. I think that they opted for the lower price range because it is hard for some people to get a part time job and on top of that, university fees are expensive.
 

Saturday, 4 February 2012

Questionnaire.


The first question in my questionnaire asked people who their favourite music artist is. From this question I wanted to find out about the type of artists that my target audience likes, so that I can use that particular artists' style as an inspiration for the artist featured in the my magazine. This was an open ended question in order to get lots of different artists that people like and a range of viewpoints. Overall there were a lot of artists chosen, but some people did not know who to choose because there are so many out there.

Friday, 3 February 2012

Different types of research and data types

Some of the different ways to carry out research are to use a questionnaire, interview or experiment. I am going to carry out a questionnaire to find out about the target audience for my music magazine. 

The advantages to using a questionnaire for research are that : - 
  • it produces a lot of standardised data.
  • the data can be collected quickly and conveniently.
  • the data is replicable and is usually easy to analyse.
  • there is wide - ranging sample possible.
  • new ideas for research can be suggested.
  • it is good for research on socially-sensitive matters as people tend to disclose more to this.  
Types of data
Quantitative data : - analysis that uses numerical data. This type of data can be obtained by using closed questions, like, 'Do you like to listen to music?', which would require either a 'yes' or 'no' answer.

Qualitative data : -  analysis that focuses more on words rather than numbers. Open questions would be used to collect this sort of data for example, 'Why do you like pop music?' The answer to this would require personal opinions.

Thursday, 2 February 2012

Wednesday, 1 February 2012

Vibe double page spread

This double page spread is innovative because the space at the top of the page is used efficiently and still looks good because the poses used look interesting and the target audience may be able to the artist more. The artist in colour contrasts with the rest of the article, she is the centre of attention and the artist's name is in blue which signals that the article is all about her. The quote which is next to the artist's leg is in black and the artist's name is in bight blue, this shows that she has a lot of importance in the article and possibly the music industry.